News

Jul 05, 2023

Lacoste's New Women's Underwear Collection Is for the Cozy Girls

Lacoste just launched a new range of women's underwear, tapping into its movement-oriented heritage of 90 years. Comprising 50 new styles and silhouettes, each piece features the brand's signature

Lacoste just launched a new range of women's underwear, tapping into its movement-oriented heritage of 90 years.

Comprising 50 new styles and silhouettes, each piece features the brand's signature crocodile logo alongside vintage piping that acts as a nod to the brand's aesthetic DNA. Offering a range of sports bras, pants and loungewear styles, the new collection boasts contemporary cuts that aim to appeal to a new generation of Lacoste wearers.

Landing as four distinct capsule collections, the new underwear selection arrives in "Heritage," "Branding," "Essential" and "Signature," with each offering boasting its own unique design. From underwire-free bras to jogging pants and pyjama sets, the new selection offers a style for every occasion, landing in classic colorways of black, white, grey and pink.

Crafted with premium cotton to provide "exceptional softness," the high-quality makeup of the collection is the ultimate selling point.

Take a look at the new collection above, and head to Lacoste's website to shop.

In other news, Melody Ehsani's vintage bedsheets inspired her new Disney collection.